I have a wonderful group of surf amigas locally who I am fortunate to be able to surf with and take pictures of daily. A couple of months ago they had a little feature in Surf Girl magazine and I was stoked to be their photographer for a fun (if not slightly overcast) morning at Oceanside Harbor. So awesome to see my work in print and to have a 3 page spread in this incredible girls surf mag.
It’s been a pretty wintery winter here in San Diego which has firmly put the brakes on a fair few days of surf photography. Instead of despairing at the dirty water, driving rain and blown out conditions I’ve taken some time to meet up and shoot with the awesome lady shredder behind an Encinitas emerging apparel company – Her Waves.
Femininity with an adventurous edge. Surf inspired clothing designed for women by women “http://www.herwaves.com
HER WAVES is a female run, female driven company that fusions together a love of surfing, skateboarding and community friendships – forget the butt shots, social stigmas and high end fashion that so often engulfs the world of women’s board sports . If you ‘love to hate’ major surf labels, struggle to find your niche when it comes to wardrobe choices and want something a little sassy and unique – look no further than HER WAVES. Their line of tees and tanks (coming soon) are printed on eco-conscious, luxuriously soft materials and come in a variety of beautiful designs and colors that will compliment every outfit in your closet. Working closely with other female artists, skaters, surfers and women who are passionate about their sport and lifestyle – I’m excited to see this awesome little company grow over the coming months.
As a photographer and small business owner I understand that high quality, professional images for your company (no matter how big or small) is at the heart of great branding and advertising for your product. I spent some time the past week with Jennifer from HER WAVES learning about her brand, her love of surfing/skateboarding and the passions that drive her company. She’s an incredible and talented visionary and I am super excited to work with her in creating content for her website and social pages!